Blue Steel Software, based in Charlotte, NC was founded to provide businesses and organizations the means to market to their existing customers in such a way that they see noticeable increases in customer loyalty, repeat business, and revenues.
Consumer relationships change over time and require effort, and the management of those relationships is why the MailSphere product was designed.
"Relationships are interactive, based on experience and knowledge, require work, and have a lifecycle of clearly defined states.
To maintain a relationship at an optimal state requires work, and customers cannot be expected to do this work.
The business value of good relationships is a form of 'lock-in' - reinforcing brand value, providing the ability to personalize messages and most importantly, providing the ability to give customers exactly what they ask for, when they want it."
- John Thomsen, Chief Executive Officer, Blue Steel Software